Summary of Deloitte Report: The Impact of Generative AI on UK Businesses (Oct 2024)

UK Leads in GenAI Adoption

• 7 million people in the UK have used GenAI at work.
• Only China has a higher proportion of GenAI-using organisations than the UK.
• 72% of UK business leaders say trust in AI has increased since GenAI emerged.

Positive Outlook Among Users

• 61% of UK users believe GenAI benefits society.
• 71% believe it helps improve products/services.
• 70% believe it creates better work experiences.
• Non-users are far less optimistic (only 36–46% share those views).

Trust Varies by Context

• Users trust GenAI more when they personally use it than when it’s used by organisations.
• UK users show higher trust than European counterparts across all scenarios:
• – 64% UK trust GenAI to recommend insurance vs 57% EU.
• – 56% UK trust banks using GenAI for credit checks vs 51% EU.
• Trust decreases as risk increases (e.g. medical or legal use cases).

Workplace Use Cases

• UK users more likely than EU peers to use GenAI at work for:
• – Creating presentations: 26% UK vs 19% EU
• – Agenda planning: 23% UK vs 17% EU
• – Meeting transcription: 23% UK vs 16% EU
• – Creating video content: 19% UK vs 13% EU

Awareness of GenAI Tools

• 88% of UK users familiar with ChatGPT.
• Much higher awareness of other tools:
• – Microsoft Copilot: 51% UK vs 35% EU
• – Google Gemini: 49% UK vs 38% EU
• – Snapchat My AI: 47% UK vs 31% EU

Higher Trust… But More Concern

• UK users are more cautious than EU users about:
• – Data privacy: 68% UK vs 61% EU
• – Security risks: 67% vs 60%
• – Inaccuracy: 67% vs 60%
• – Bias in results: 63% vs 56%
• – Job loss risk: 58% vs 52%
• This suggests UK users have greater GenAI maturity: frequent use has exposed both its potential and flaws.

Why the Trust/Concern Paradox?

• 27% of UK users use GenAI daily for work (vs 20% EU).
• UK has twice as many GenAI startups as Germany.
• UK workplaces are more transparent: 58% of UK users say their company explains AI’s impact on roles (vs 51% EU).

Deloitte’s Recommendations

• Foster trust & safe use: Train employees, provide clear guardrails, and ensure transparency.
• Embrace transparency: Show employees how AI is being used.
• Encourage informed experimentation: Promote GenAI use with understanding of risks.

The full report is available via the following link: https://www.deloitte.com/uk/en/issues/generative-ai/trust-in-generative-ai-uk.html